The Salon Business Blog

Guides for people who run salons — getting clients through the door, pricing the work properly, keeping good staff, and the day-to-day of a busy floor.

Money

Salon Offers That Make Money Instead of Just Filling Chairs

A full salon at the wrong price is a busy way to lose money.

8 Sept 20267 min readRead

Marketing

Instagram Marketing for Salons That Actually Brings Bookings

Ten thousand followers who live in another city are worth less than two hundred who live nearby.

InstagramContentLocal reach

1 Sept 20267 min read

People

Salon Staff Management: Roster, Pay and Keeping Good People

Your stylists are the product. Here is how to roster, pay and keep them.

RostersPayRetention

25 Aug 20268 min read

Operations

How to Reduce Salon No-Shows

A no-show is not a lost booking. It is a chair-hour you can never sell again.

No-showsRemindersDeposits

18 Aug 20266 min read

Tools

Salon Management Software: What Actually Matters

Most salon software demos show you dashboards. Here is what to look at instead.

SoftwareBookingsBilling

11 Aug 20267 min read

Growth

How to Get More Salon Clients Without Cutting Your Prices

Discounting is the fastest way to fill a chair and the slowest way to build a salon. Here is what works instead.

Local searchReviewsOffers

4 Aug 20268 min read

Money

How to Price Salon Services (and When to Raise Prices)

Most salons price by looking at the salon next door. Here is how to price by what a chair-hour actually costs you.

PricingMarginsOff-peak

28 Jul 20268 min read

Starting Out

How to Start a Salon Business in India: A Practical Guide

Location, licences, staff and the first ninety days — what to get right before you sign a lease.

SetupLicencesHiring

21 Jul 202610 min read

Tools

Online Booking for Salons: Is It Worth It?

The phone only rings when somebody is awake, near it, and willing to talk. Most bookings are decided at other times.

Online bookingNo-showsAdmin

14 Jul 20266 min read

Growth

How to Get Salon Clients Coming Back

Finding a new client is expensive. Keeping one costs a question at the counter.

RetentionRebookingLoyalty

30 Jun 20267 min read

Most of this is easier with the diary in your pocket

Rebooking at the counter, knowing which slots are paid for, seeing who is away on Friday — the habits these articles keep coming back to are the ones a salon does not have to remember when the app is holding them.

Google Play App Store

See what Elpoir Pro does